Develop the necessary skills and knowledge for successful business management
Essentials of Entrepreneurship and Small Business Management, 9th edition, Global Edition, by Norman M. Scarborough and Jeffrey R. Cornwall, teaches you how to launch and successfully manage a small business. The text takes a practical approach to entrepreneurship, equipping you with the tools and critical-thinking skills necessary for success, dissecting case studies, examining successes and failures in the context of the market, and observing the tactics used by successful small businesses today.
Packed with learning features, this book is perfect for courses on small business management, or as a guide to those thinking about building a small business.
Pair this text with MyLab® Entrepreneurship.
MyLab is the teaching and learning platform that empowers you to reach every student.
If you would like to purchase the physical text and MyLab® Entrepreneurship, search for:
9781292266121 Essentials of Entrepreneurship and Small Business Management, Global Edition, 9th Edition plus MyLab Entrepreneurship with Pearson eText.