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Marketing Management 16e, Kotler, Keller, Chernev - Global Edition (Book + MyLab Code)
Marketing Management 16e, Kotler, Keller, Chernev - Global Edition (Book + MyLab Code)

Marketing Management 16e, Kotler, Keller, (Book + MyLab Code)

Fiyat : ₺1.590,00

(Kod içinde e-kitap erişimi de mevcuttur.)

Yazar : Philip Kotler , Kevin Keller
Yayınevi : Pearson Education
ISBN : 9781292404813
Baskı yılı : 2021 16. Edition
Sayfa sayısı : 608
Stok durumu : Var     Stok detayları
Kargoya teslim : Aynı gün kargo

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Forundergraduate and graduate courses in marketing management.

Thegold standard for today’s marketing management student
The world of marketing is changing every day ― and in order for students tohave a competitive edge, they need a text that reflects the best and mostrecent marketing theory and practices. Marketing Management collectivelyuses a managerial orientation, an analytical approach, a multidisciplinaryperspective, universal applications, and balanced coverage to distinguish itfrom all other marketing management texts out there. Unsurpassed in its breadth,depth, and relevance, the 16th Edition features a streamlinedorganization of the content, updated material, and new examples that reflectthe very latest market developments. After reading this landmark text, studentswill be armed with the knowledge and tools to succeed in the new marketenvironment around them.

 

Yayıncı
Pearson Education
Basım Yılı
2021
Basım Dili
İngilizce
Dil Seviyesi
Ders Kitabı
Yazar
Kolektif
Cilt Durumu
Ciltsiz
Boyut
Normal Boy
Sayfa Sayısı
608
Etiketler
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