Essentials of Services Marketing, Global Edition
Essentials of Services Marketing, Global Edition
Essentials of Services Marketing, Global Edition

Essentials of Services Marketing,  Jochen Wirtz, Christopher Lovelock, Patricia Chew

Fiyat : ₺1.590,00

Yazar : Jochen Wirtz, Christopher Lovelock, Patricia Chew
Yayınevi : Pearson Education
ISBN : 9781292314969
Baskı yılı : 2017 3. Edition
Sayfa sayısı : 704
Stok durumu : Var     Stok detayları
Kargoya teslim : Aynı gün kargo

:
Essentials of Services Marketing, 3e, is meant for courses directed at undergraduate and polytechnic students, especially those heading for a career in the service sector, whether at the executive or management level. It delivers streamlined coverage of services marketing topics with an exciting global outlook with visual learning aids and clear language. It has been designed so that instructors can make selective use of chapters and cases to teach courses of different lengths and formats in either services marketing or services management.
Yayıncı
Pearson Education
Basım Yılı
2018
Basım Dili
İngilizce
Dil Seviyesi
Ders Kitabı
Yazar
Kolektif
Cilt Durumu
Ciltsiz
Boyut
Normal Boy
Sayfa Sayısı
670
Etiketler
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cultureSettings.RegionId: 0 cultureSettings.LanguageCode: TR
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