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Consumer Behavior: Buying, Having, and Being, Michael Solomon
Consumer Behavior: Buying, Having, and Being, Michael Solomon

Consumer Behavior: Buying, Having, and Being, Michael Solomon

Fiyat : ₺1.210,00

  • Yayıncı ‏ : ‎ Pearson Education Limited; 9. basım (5 Temmuz 2010)
  • Dil ‏ : ‎ İngilizce
  • ISBN-10 ‏ : ‎ 1408261359
  • ISBN-13 ‏ : ‎ 978-1408261354

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For undergraduate and graduate consumer behavior courses.

Explore the "act of buying" and beyond.

Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.

The ninth edition includes cutting-edge topics and research in the ever-changing field of consumer behavior.
Yayıncı
Pearson Education
Basım Yılı
2010
Basım Dili
İngilizce
Dil Seviyesi
Ders Kitabı
Yazar
Kolektif
Cilt Durumu
Ciltsiz
Boyut
Normal Boy
Sayfa Sayısı
700
Etiketler
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